1. Have a Plan & Create a Content Calendar Full of Great Ideas
When we write content, we labor over ideas, delivery, and optimization.
It should be no different when we share photos and videos on a business or brand’s Instagram account.
Take the time to brainstorm clever content ideas that align with seasons, holidays, your business’ upcoming events, and (most importantly) your overall traffic and sales goals.
You can still be flexible and post spontaneously as ideas come to you.
2. Only Post Well-Composed Images & Videos + Make Sure They’re in Focus
Only use high-quality photos and videos when posting to Instagram.
By high quality, I mean crystal clear, unpixelated shots.
Instagram, above all else, is a visual platform.
There’s no room for blurry photos.
Or images that have part of the image cut off.
3. Experiment with Different Filters & Dimensions
Just because you’re a business doesn’t mean you can’t have fun with filters and use different dimensions.
On the contrary, you should use filters on your content.
The more creative, original and captivating your photos are, the more likely people are to share and follow your account.Test out the dimensions yourself and see what performs best for you.
4. Use Instagram Analytics to Feed Your Persona Research
With an Instagram business account (which is free), you’ll have access to analytics that shows when your audience is most active.
Use that data to optimize your posting schedule.
Instagram also gives you insights into the age, gender, and location breakdown of your audience, which can be a starting point doing persona research.Ask Questions in Your Posts & Include CTAs
5. At the end of each post, include a clear call-to-action or a question aimed at boosting engagement.
CTAs include things like:
- Learn more – link in bio!
- Double-tap if you want to see more videos like this!
- Follow us so you’ll never miss an update.you can also post questions.